The Workhouse Week (4th March 18)

 In The Workhouse Week

This week has been a busy one, and if you’ve ever wanted to get into publishing board or tabletop games then rest assured the work never seems to stop! This week has all been about the Kickstarter campaign page and designing all of the assets. From trailers to infographics to rendering 3d sculpts, theres so much! We’ve even had to begin multiple to-do lists and start marking stuff as ‘desirable’ or ‘urgent’ as there are too many things we’d love to show off.

Not only that but this week has also seen the designing of the advertising that will be going almost everywhere where board games and tabletop games are mentioned. One of the parts people don’t often talk about is how much it can cost to advertise your boardgame before and during the kickstarter campaign!

The strange thing about crowdfunding is that there is a definite school of thought that states

Well all I need to do is create a good-looking crowdfunding page and their visitors will back me and my product … right?

The answer to that question is a resounding ‘No!’. You might be one of the lucky few who are funded purely on your crowdfunding campaign page but there are a lot of products that fail on Kickstarter or IndieGoGo because they haven’t invested their time into their advertising streams.

Jamey Stegmaier wrote a fantastic article about this back in September 2013, and it’s as relevant today as it was then! Go on … take a read …

Kickstarter Lesson #57: It’s Not Kickstarter’s Job to Give You Backers

In the article (which you’ve definitely read, right!?) he says that it’s up to you to be focused on your backers and give your potential customers a product that is the very best it can be. Your project won’t happen because you think it’s great, you have to prove it! So that’s what we’re doing at the moment, and believe me the goodies we have in store for you are utterly amazing! We can’t wait to share everything with you!

 

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